Writing pieces of content at corporate level is not just about brand awareness.
In real terms, writing pieces of content helps in building your reputation and presence in your market especially online.
As an establishment, there are different approaches to content writing that if done right, sets apart literally from all of the others in the same sector.
With daily posts on social media or via email, you can build a strong connection with your audience whereby you keep them updated on daily happenings, new releases and other relevant information aimed at providing value and building that trust.
Blogging or article writing which are long form of writing aim at going in depth as to providing more explicit value as to a subject matter.
The same short content in emails or social media posts can be expanded upon to give a more detailed perspective on a particular subject through a blog or article.
The essence is to find the right angle of communication and do it on a regular basis to spark interest and in return attract the attention of others on to you.
Ebooks which are frequently used by companies and marketers as a prospecting tool serve as a blueprint to showcase expertise, industry insights and resource as to how to properly use a particular product or service of yours.
DON'T GET THIS MIXED UP...
Ebooks completely differ from blogs as the former serves as a way to showcase expertise while the latter is a long form of value addition.
The best way to approach an ebook to make it more relevant and even powerful is by creating a handbook or a guide. That way, it becomes highly relevant and practical for your audience to use and personalize it to their needs.
No business is immune to communication.
It's either you use it to your advantage or your competitor uses it to steal your market share.
How then do you stand out?
It starts by identifying your ideal client from a need and aspiration perspective.
At a company level, communication is different as what matters is getting in touch with a number of highly focused prospects either through mail, phone call or in-meeting.
The role of tools is highly important as you will need reports, guides, online content and possibly videos to push that ideal client become a paying client and demonstrate your values.
How shouldn't you go about it?
If done wrongly, the results are instantaneous.
Whatever message that is put out has to resonate with your client's needs and aspirations. Failing to do that means you are hurting your business and your brand in a big way.
Communicate with clarity and focus on your client's needs all the time.